Work Experience

Strategy Advisor  to the CEO - B2B Marketing and Analytics (Contract)

RAPP (Omnicom), New York | April 2017 - Current

  • GTM strategy for B2B product suite in IoT , Machine Learning and Big Data Analytics , client: SAP

Ask me about : Design thinking, B2B market research, leading cross-agency alignment

Director - Strategy

Wunderman  | 2016 - 2017 | Washington DC

  • Acquired $4MM AOR business in digital personalization
  • Led digital marketing strategy for $18 MM annual account
  • Managed a team of 15 experience strategists. Grew analytics team

Ask me about: Digital personalization strategy, pharma marketing, building engaged strategy and analytics teams

Director - Customer Strategy

Merkle | 2013 - 2016 | Washington DC

  • Digital marketing transformation - customer acquisition, retention and segmentation strategy
  • CRM strategy and integrated database marketing solutions
  • Digital personalization across continents
  • Business development - pitches, RFPs, and statements of work

Ask me about: Building customer strategy, segmentation, digital experience, customer journey, digital marketing in China, marketing automation, content strategy

Managing Consultant - Strategy and Analytics

IBM| 2010 - 2013 | New York, NY

  • eCommerce strategy for online travel company
  • Integrated customer experience for insurance company
  • Watson for insurance industry
  • BPM and implementation for treasury operations

Ask me about: Target operating model design, Business process redesign, Watson, APQC, PCF, Six-sigma