October 2017 – Current
Manager | Deloitte Digital Washington DC
-Lead go-to-market strategies for Deloitte’s $100 MM SFMC and Adobe Experience Platform alliances. Lead RFP responses and pitches for customer-centric strategy and transformation opportunities across several industries.
-Led and managed the design and activation of personalization use cases using SF marketing hub for large manufacturing client in US and China markets creating 25% growth in quarterly eCommerce transactions
-Advised large tobacco manufacturer on digital marketing operating model changes to realize >25% quarterly growth in CRM ‘known customer’ universe
-Led the beta product research and design to overhaul UX for internal communications through 1-1 personlization and journey analytics
-Responsible for growing Deloitte’s digital marketing eminence through white
papers, PoVs, and expanding partnerships with key players like Google, Amazon,